The Stimulus-Organism-Response (SOR) Model-Based Analysis on Appliances Acquisition in the Philippines: An Empirical Study on Consumers’ Behavior towards Purchasing Refrigerators

Abstract Through the Stimulus-Organism-Response (SOR) Model, paper was designed to answer five (5) questions: (a) What are factors affecting decision of Filipinos in buying refrigerators?; (b) reasons that encourage purchase (c) is relationship between energy labels and purchasing behavior Filipinos?; (d) internal external referents associated behavior?; (e) How do socio-demographics affect behavior? SOR explains several aspects can act as a stimulus which influences person’s state, referring organism, will result certain behavioral response. The prevailing motivation consumers rely on their hedonic attributes with experiences sensory appeals including emotion gratification study suggests lack ample knowledge capacity use familiarity awareness existence making sound decisions when refrigerators. importance being set aside by conflicted product’s brand, features, aesthetics. Subsequent interventions government may be necessary order address gap behavior. intensification information campaign supporting policies provide avenue ensure empowered choosing efficient appliances. Furthermore, development comprehensive communication plan cut across sector concerns appliances acquisition Filipinos.